Ecological Intelligence

Last week in the TV I happenend to see an interview with Daniel Goleman speaking about the Science of Relationships.
Goleman is considered to be the father of Emotional Intelligence and his book "Emotional Intelligence" topped the New York Times Bestseller list for almost year-and-a-half.
After this success he spoke about Social Intelligence and now very recently he has come with another idea called "Ecological Intelligence".
Ecological Intelligence is nothing but the intelligence that we use to make this planet a more greener place to live in.
Explaining the same in his website, he gives an example: 'Three teen-aged girls are at a shopping mall looking for sunscreen. It’s an impulse purchase, and it has to be an all-natural choice. They think they’ve found what they’re looking for at one store, but on the way to the register one of the girls takes out her phone and swipes it by the barcode of the product they’ve selected. Moments later, as she’s pulling out a credit card at the register, her iPhone announces an incoming email. It’s a short message informing her that the item she is about to purchase contains compounds that are linked to the decimation of coral reefs. Moreover, the plastic container is difficult to recycle. Because her phone has pinpointed her location via GPS, she also learns that another store in the mall carries a “greener” sunscreen that has neither of those two problems. The girls leave the register and make a beeline for the other store.'
His interview on the TV lead me to discover all these details about him and his new terminologies and finally led me to this article by which I think many can contribute to save our planet.